Why Braunvieh?

 
 

 

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  Original Fullblood Braunvieh is one of the most sought after breeds in today's beef industry.  Braunvieh genetics are improving herds all over the world.  While other major breeds are scrambling to design a product that will meet the demand for maternal performance, muscling and carcass quality, the Braunvieh breed has consistently provided that product for generations.

Braunvieh cattle have proven to be adaptable to all climates, including the extreme heat and humidity found in Mexico and South America.  Mexican producers brought the first Braunvieh cattle (called European Swiss) into that country in the late 1800's and early 1900's.  The Mexican breeders appreciated this highly developed dual-purpose breed that showed excellent adaptation to their country.  Braunvieh cattle have adapted well and have thrived in those areas of low technological development and harsh environmental conditions.  Most areas of Mexico are still using the Original Braunvieh as a dual-purpose animal (meat and milk) as they have a great demand for high protein milk in that country.

Original Braunvieh are also performing in the United States in harsh environments.  Data is available to show that Braunvieh is consistent in producing a carcass that is superior in quality to other major breeds.  The most progressive carcass testing occurs in Sterling, Colorado each year when pens of steers representing the various breeds are fed in a contest and are measured on such categories as daily gain, feed/gain, and cost/gain.  Carcasses compete in the category of cutability, quality, and yield grade.  Braunvieh influenced carcasses competed with other major breeds of beef cattle for many years.  The highest award given in the contest is the Max Fulscher Award, named after the man who was instrumental in creating the Great Western Beef Expo and is awarded to the pen of animals in which every animal in that pen produces a carcass that has a quality grade of choice or better and a yield grade of 1 or 2.  Braunvieh influenced carcasses have won more awards than  all of the other pens combined with 9 Max Fulscher awards.  This is significant for the cattlemen who is trying to compete in today's beef cattle market.  Commercial cattlemen who are choosing Braunvieh bulls as a terminal cross on their commercial are earning premiums today with a heavier carcass with less back fat and a higher quality carcass.

 

 

 

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Last modified: 04/04/07